Thailand's First! Origin Launches New Condo Sales in the 'Next Normal'

Targeting 100% Online Sales for 'The Origin Onnut' Without a Sales Gallery

Origin is set to unveil its business plan for the smart condominium sector in the second half of 2020, launching three new projects worth 4.35 billion baht. The strategy aims to address the changing trends of the 'Next Normal' after discovering various solutions in the second quarter, leading to the pilot project 'The 1st Wave' which creates a platform for 100% online condo sales without relying on a sales gallery for the first time in the industry. The goal is to surprise customers with lower unit prices that are more valuable than the market, starting with the first project 'The Origin Onnut' on August 8, with prices starting at just 1.29 million baht.

Mr. Apisit Sunthornchukiat, Managing Director of Origin Condominium Co., Ltd., a developer of smart condominium projects under Origin Property Public Company Limited (ORI), revealed that in the second half of 2020, the smart condominium business group will launch three new projects worth a total of 4.35 billion baht, including: 1. 'The Origin Onnut' valued at 700 million baht, 2. 'The Origin Plug and Play Ramintra' valued at 2 billion baht, and 3. 'The Origin E22 Station' valued at 1.65 billion baht. All three projects are expected to be gradually launched for sale in the third quarter of 2020, along with a new strategy to address all changing trends of the 'Next Normal'.

“The second quarter was a time when we had to face the new normal in many aspects, especially when the lockdown situation occurred, which taught us new sales methods, new lifestyles, and new skills and solutions. The second half of this year will be a time when we apply the key learnings from the New Normal in the second quarter to develop our strategies and products to move towards the Next Normal,” said Mr. Apisit.

 

Mr. Apisit further stated that under the 'Origin Next Normal' strategy, the company will create solutions to address future challenges in two main areas: 1. Reaching Solution and 2. Living Solution. In the initial phase, or 'The 1st Wave', the focus will be on addressing the Reaching Solution, starting with the online sales of 'The Origin Onnut' through a fully online presales event, 100% without a sales office and offline sales staff, marking the first time in the industry.

 

“Without a sales office and everything online, consumers will immediately receive two Reaching Solutions: 1. Lower and more valuable prices, as the absence of a sales office allows the company to offer surprising prices to the market. For example, we can offer consumers the opportunity to live in the Onnut area at an average price of around 68,000 baht per square meter, or starting at just 1.29 million baht, enhancing consumers' ability to access good locations within a manageable budget. 2. The ability to view sample rooms without needing to visit the actual location. We have observed that during the lockdown in the second quarter, consumers still showed interest in purchasing condominiums through online platforms without placing as much importance on seeing actual sample rooms as in the past. Therefore, we will bring everything necessary for consumers to make purchasing decisions onto the online platform to facilitate their buying experience and access information in the Next Normal,” Mr. Apisit explained.

 

The online event platform will feature various functions, such as Walkthrough Videos showcasing different sample rooms in detail, presented by sales staff or influencers as if the customers were right in front of them, 360-Degree Sample Room Views that allow users to click and view from different angles, Realtime Live Events featuring live sessions with analysts and bloggers to provide information and answer consumer questions directly. Additionally, there will be a registration channel for advance booking, where customers can choose toppings or additional features for their rooms, such as furniture for immediate move-in, adding fun to the booking process. All of this is expected to effectively address the Customer Journey.

The 'The Origin Onnut' project is located on a land size of 2-2-83 rai, adjacent to the main road between Soi Onnut 24 and Onnut 26, consisting of low-rise condominiums with 8 floors, 2 buildings, 399 units, and 3 retail units. The project offers one-bedroom units ranging from 21.5 to 34 square meters, with the 21.5 square meter layout being newly designed and never before seen in other Origin projects. It also includes a Smart Closet function within the room. The project will feature essential amenities such as a lobby, co-working space, observation deck, co-passion space, shops, pocket garden, swimming pool (4.5 x 25 m), pool lounge, fitness center, sky garden, and shuttle service from the project to Onnut BTS station. Construction is expected to begin in the fourth quarter of 2021 and be completed in the fourth quarter of 2022.

The project will start accepting advance booking registrations from August 1, 2020, and actual sales will begin on August 8, 2020. Interested parties can register for booking rights at https://bit.ly/3jCHagC or inquire for more information by calling 020 300 000.

 

Mr. Apisit added that the company is confident that with consumer behavior in the Next Normal, combined with the Reaching Solution in terms of price and accessibility, the 'Origin Next Normal, The 1st Wave' will receive a positive response. It is expected that by the end of August, the company will announce details of 'Origin Next Normal, The 2nd Wave' next.

 

Origin Condominium Co., Ltd. is a company that develops smart condominium projects under Origin Property Public Company Limited, with its main brand being 'The Origin', targeting the new generation market, especially first-jobbers and first condo buyers aged approximately 23-28 years. In 2019, the company launched six projects under this brand in various potential locations, with a total project value of over 7.7 billion baht, receiving a good response from consumers, leading to many projects being sold out 100% quickly.

 

Meanwhile, Origin Property Public Company Limited has a diverse business structure, including: 1. Residential Development Business, developing condominiums and single-family homes with 73 projects completed, such as PARK ORIGIN, The Origin, KnightsBridge, Notting Hill, Kensington, and BRITANIA, with a total project value of over 114 billion baht. 2. Recurring Income Business, such as hotels, serviced apartments, and retail. 3. Service Business, including property management, real estate brokerage, consulting services, and a vision to continuously expand into new business types to become a comprehensive real estate operator.